Editors ensure that the form, arrangement, focus and length of a publication are suitable for its purpose, taking into consideration the needs of the readership, the author’s intention, the available resources and the type of publication.
Editing the substance and structure of a document requires knowledge of the following matters:
C1 Appraisal
| C1.1 | How to appraise the suitability and quality of the original material. |
| C1.2 | C1.2 The length, structure and focus appropriate for the purpose of the publication, the intended readership and the medium. |
| C1.3 | The ways that readers may find their way around the publication. |
| C1.4 | The types of material from the publication that could be used in promotion and marketing. An editor may be required to draft a blurb or select representative sections of the publication for use in promotional material. |
© CASE (Council of Australian Societies of Editors) 2001. All rights reserved. This publication may be reproduced without charge or written permission provided it is copied in total and without any change, and that appropriate acknowledgment is made of the source (Australian Standards for Editing Practice). Institute of Professional Editors: www.iped-editors.org.